Casper, as the designer, created posters on Adobe Photoshop as he is and expert and the most experienced at using the software's in our group.
He created posters that would give a negative look upon the world today. He used pictures from the London Riots and altered them to highlight certain aspects of what our movie is trying to point out. For example; in the picture below, he used an image from the London riots and duplicated the file (CTRL + J). He then put the copied layer on to the blending option of 'multiply' which would make the layer transparent/semi-transparent in some areas of the picture. Before this is put a purple tint over both the picture; we used purple as its a very dark and sinister colour (which the viewer would know subliminally). After this was done all that had to be done to get the final outcome is to slightly move the copied layer out of its original position which gave the distorted look. He then put the phrase 'If a threat was standing at your door, what would you do?'.
In this image, Casper got another image from the London riots and used the lasso tool to carefully highlight the front entity. He then used the 'Hue and Saturation' tool (CTRL + U) to tint the selection a luminous yellow; this could connote to the viewer that the hooded individual could be the reason for the catastrophic site. The fire in the background is also not its normal 'orangy' colour, instead its also been tinted to match the front entity which again can connote the same point.
In this poster, Casper used an ordinary block font to to put the images of the riot inside of it; sounds complicated but I will try to explain it to the best of my ability!
Firstly Casper got the block font and sized it so that it almost filled the whole canvas, at this point the text was in black. He had written our movies title 'London's Burning' And this rasterised the layer (Rasterisation is just a simple effortless process which just makes the layer into a simple object with no particular settings, this makes it easier for edits to take place on the layer)
He then got a picture from the riots which shows the police riots squad lined up. Now obviously, that one image alone could not be stretched to fit the text without the image becoming pixilated (we know......-_-!). So what Casper did was duplicate the image a number of times until the width of all the duplications (including the original) roughly matched the width of the text. So that there where no OBVIOUS (again we know -_-'!) seems in the duplications, Our boffin Casper used the gradient tool to fade the duplications in and out; to do this the gradient setting must be on black to transparent and also the images must slightly be overlapping.
Once this was done, Casper merged the layers into one whole layer and walla! the image was ready to be put inside the text. How this was done was simple; the image would be put on the top (above all layer). We MADE sure that the next layer from the duplications was the text, otherwise this would not have worked. Once we made sure of that Casper held on to 'ALT' and pointed the cursor in-between the text layer and the duplications layer and a box-like symbol should appear. He clicked this and walla! the image is within the text. This gave a bright 'Orange-Fiery' Colour which set his colour scheme.
Logo such as 'BBC' 'Metropolitan Police' and 'Crime watch' were put on the poster, to give a sense of seriousness to the movement which links it back to the storyline being based on real events and issues (as terrorism is a crime and the UK are currently fighting it). Finally the logo was put onto the poster below the title.
Same process as the first
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