Developmet Of Production Logos

The first thing i did was apply a solid black background; I did this by going to layer>new>solid (the short-cut for this is CTRL+Y). I then applied a gradient and altered the the shape of the gradient. I also edited the lighting of the gradient so it looked like light is coming from a lamp. This was done to imply that my productions are started from a black canvas.

I then used the text tool to write out 'nerodavninci'. I made 'Nero' bold (as Nero is Italian for black) which is highlighting my trait (because I am from an African decent). Davinci is a well known inventor who invented a ranged of machines and tools. Essentially I am stating that I am the black Davinci, implying that my productions are of the level of Leonardo Davinci. I made all the text white so its contrasting with the background. I then centred the text.

I then applied an effect on After Effects called 'CC Pixels'; I applied this to the text. What this done was fragment all the text into little pieces. I had to go into the time line of this effect and reverse the timeline as the effect is set to fragment out, I wanted it to fragment into a single entity. I also altered the amount of fragments there was, the speed at which they where colliding at ,how congested the fragments where and the movement of the fragment. By doing this I was implying that a range of ideas and hard work can create a masterpiece. 

After I did that I edited the scale time frame and made the text slowly zoom in and get larger. As its getting larger and closer I also added a quick blur.

I then implemented by name 'Casper J.Viriri' on top of 'nerodavinci' so that the audience will know who the owner of the company is; I also put 'production' underneath 'nerodavinci'. I made the other text blue because blue is my favourite colour (don't ask why :D!). As 'nerodavinci' is zooming in, I made my name fade in by altering the opacity time-frame by setting the beginning at 0%, then after 7 seconds it would be at 100%.

I then went back to when the fragments where jumbled up and incorporated the use of a flare by using an external plugin known as optical flares. I edited the flare so that the flare as a blue outer glow to match the text. The use of a flare can imply that my productions are explosive and monumental.

Final Production Logo

If we analyse the logo opening for Warner Brothers in this case we are able to identify that the film is likely to either be of a dark or tense nature.   For example in the clip attached the use of dark clouds may indicate dark times and or a foreshadowing event which is likely to occur.

When considering foreshadowing events it is imperative that we consider the mise en scene of thriller films, thus which includes tension building and foreshadowing, both of which are shown in the crime thriller Training day.

So when creating our production logo we believed it was imperative that it would automatically give the audience an insight into the type of film in which they are about to view.